Head of Performance Marketing

About the project

The IT company Andersen invites a Head of Performance Marketing to join the team.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Responsibilities

– Managing two teams: paid traffic (PPC) and SEO optimization.

– Developing strategy and hypotheses for growing paid and organic search traffic.

– Setting tasks for the PPC and SEO/GEO teams and monitoring goal achievement.

– Analyzing ad account metrics and identifying growth points (lead drop, cost increase, traffic quality).

– Managing advertising funnels: from campaign launch to generating qualified leads.

– Working to improve key metrics: sales growth, lead cost, and lead quality.

– Managing the advertising budget and allocating resources across channels.

– Conducting competitive and market analysis.

– Collaborating with the marketing team and management to defend strategy and achieve business goals.

Requirements

– Team management experience for at least 1 year.

– Experience launching and running advertising campaigns with large budgets.

– Experience launching advertising in B2B IT / SaaS / Tech.

– Experience launching advertising funnels with long conversion cycles.

– Understanding of SEO/GEO optimization.

– Proficiency in tools: Google Analytics, Google Ads, Microsoft Ads, META, Power BI, CRM (Salesforce).

– English proficiency at Intermediate+ level or higher.

Nice to have

– Experience with display advertising to attract qualified leads.

Why join us

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc.
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.