Global Marketing Campaign Lead - Retail & Consumer Goods
Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.
At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.
Req# 1054582499
Responsibilities
- Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
- Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
- Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
- Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
- Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
- Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Requirements
- Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
- 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
- Proven experience managing global or multi-regional marketing campaigns
- Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
- Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical, project management, and communication skills
- Experience with marketing automation, CRM, reporting, and campaign management platforms
- Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact
Nice to have
- Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
- 6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
- Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
- Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
- Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
- Experience with marketing automation, CRM, and campaign management platforms
- Familiarity with ABM programs and ability to use data insights to optimize campaign impact
