Regional Marketing Manager (USA)

About the project

The IT company Andersen invites a Regional Marketing Manager (USA) to join the team.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Responsibilities

– Develop and implement regional marketing strategy together with Sales.

– Define target segments, ICP, and priority accounts.

– Launch local GTM campaigns, ABM, and demand generation initiatives.

– Coordinate central marketing functions (Events, Content, Digital, Solution Marketing) to generate qualified leads and pipeline.

Requirements

– 4+ years of experience in B2B Marketing / Demand Generation.

– Proven experience working with the US market.

– Understanding of the Enterprise Sales Cycle and experience launching integrated marketing campaigns.

– English proficiency at Upper-Intermediate+ level or higher.

Nice to have

– Experience in IT Services / SaaS / Tech.

– Experience in IT outsourcing / consulting, ABM, close collaboration with regional Sales teams, and marketing budget management.

Why join us

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc..
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.