User Acquisition Manager (Google Ads)

We're looking for an experienced and strategically minded UA specialist who will take over one of our main departments — Google Ads (UAC).

You are our person if you have:

• 3 or more years of experience working with Google App Campaigns (UAC) in the gaming industry
• deep understanding of types of campaigns and events-based optimizations (installs, in-app events, purchase, ad impression, etc.)
• experience working with Firebase and AppsFlyer
• ability to work with big budgets, form campaign structures
• independence, willingness to be responsible for the sources as well as the development and implementation of a strategy
• ability to describe and delegate tasks, since this position involves managing a micro team (1 to 3 people in case the source grows or the number of projects in the operational management increases)

Will come in handy:

• experience working with retargeting on various channels

Some points on tasks:

• developing acquisition strategies for Google UAC: goals, budgets, roadmaps of tests and launches
• forming hypotheses on the campaigns' structures, GEO, audiences, optimization types, etc.
• interacting with the production department: forming requests for creatives and feedback, testing formats and concepts
• searching for new solutions: automation, scaling methods, etc.
• managing a Google Ads account: setting up, optimizing, and analyzing campaigns, controlling their structures, testing approaches (tCPA, tROAS, maxBid, etc.)
• making reports on testing results, holding retrospectives, and conducting quarterly planning
• maintaining communication with the managers on Google's side, testing new features
• overseeing budget execution, hitting KPIs, and achieving goals
• delegating tasks regarding the source to other UAs