UA Manager (Google)
About Nexters
Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, and Game Gears studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures in the industry.
About your role
We're looking for a UA Manager (Google) to join the Hero Wars: Alliance marketing team and own one of the company's key acquisition channels.
This is a highly hands-on role where you'll manage Google сampaigns end-to-end, optimize performance at scale, test new hypotheses, and collaborate closely with Product, Analytics, Creative, and Engineering teams to drive sustainable growth.
What you'll be doing
- Launch, manage, and optimize user acquisition campaigns across Google and other channels.
- Prepare campaign setups and maintain advertising operations.
- Monitor and improve campaign performance and marketing efficiency.
- Collect, analyze, and interpret acquisition data to identify growth opportunities.
- Test and scale new traffic sources, channels, and approaches.
- Automate operational and reporting processes to improve team efficiency.
- Work closely with analytics, creative, and product teams to improve acquisition performance.
- Collaborate with advertising partners and account managers to develop and scale campaigns.
- Participate in initiatives aimed at improving acquisition, monetization, and retention metrics.
We hope that you
- Have a solid experience in User Acquisition or Performance Marketing with mobile applications or games.
- Have experience managing mobile advertising campaigns and optimizing performance metrics.
- Understand attribution logic and have hands-on experience with MMP platforms such as AppsFlyer or Adjust.
- Possess strong analytical skills and are comfortable working with numbers and statistics.
- Have at least a basic knowledge of SQL and experience working with data.
- Have basic Python skills or are willing to learn and use scripting for automation purposes.
- Actively use AI tools in your daily work and are interested in creating AI-driven automation solutions.
- Have an English level of B2 or higher.
It would be a plus if you
- Have experience scaling campaigns with large advertising budgets.
- Have experience working on live mobile games or gaming products.
- Have experience running creative experiments and collaborating with creative production teams.
- Have experience building dashboards, automating reports, or developing internal tools.
What we offer
Healthcare
Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
Work, life, and balance
We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
Sports
You can choose various sports activities like yoga, football, and volleyball in our official locations.
Relocation support
A relocation package is available for you if you decide to join us in one of our official locations.
Skills improvement
Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
Events
Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
Community & ESG
We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.
