User Acquisition Manager
At Bumble, we’re building the Love Company — a place where healthy, equitable relationships and friendships can start (and keep growing). The Growth Ads team helps bring that mission to more people by running high-quality, trustworthy advertising that respects our community and strengthens our brand.
Bumble is looking for a User Acquisition Manager to support our growth marketing efforts on various media channels. You’ll be responsible for assisting the user acquisition team in promoting Bumble and Badoo in ways that will deliver high-quality registrations at scale. You will be responsible for launching digital marketing campaigns using your data-driven media buying experience, collaborating with cross-functional teams, and analysing the competitive landscape for ways to improve our user acquisition strategy.
KEY ACCOUNTABILITIES
- Be responsible for planning, buying, and optimising user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc)
- Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
- Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
- Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence
- Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
- Proactively contribute to team meetings, team initiatives, and knowledge sharing
EXPERIENCE WE ARE LOOKING FOR:
- 2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok
- Strong analytical skills with an ability to make data-driven decisions
- You are comfortable with numbers and have a passion for processing and analyzing data
- Experience leveraging acquisition channels to drive revenue and/or user acquisition growth
- Strong Excel and analytical skills are required, SQL is a plus
- Experience working in a distributed team across different geographies
- Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry
- You are comfortable working to meet deadlines and targets
- Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools
ABOUT YOU:
- You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams including
- You are positive and committed with a 'can-do' attitude and a flexible approach
- You are a problem solver and a forward thinker
- You have great communication skills, both verbal and written
- You are deeply passionate about Bumble’s brand vision and values
