SMM Manager

We are looking for an experienced SMM Manager who is not focused on content planning only. We are looking for someone who can personally create, edit, publish, analyze, and optimize content, while collaborating with designers, creators, and marketing teams. 
This is a hands-on role for someone who enjoys both strategic planning and content production and can manage projects from idea to publication and brand awareness result.

Tasks:

Develop and execute social media content strategies aligned with business goals

Build communication funnels through social media to support brand awareness, engagement, and user acquisition

Create and maintain content plans and publishing calendars

Launch and manage special campaigns, activations, contests, and product-related initiatives

Source, brief, review, and coordinate UGC creators

Prepare clear briefs and tasks for designers, production teams, and creators

Independently handle video editing for short-form content (TikTok, Reels, Shorts)

Create simple static visual materials when needed

Collaborate with paid media teams to align organic and paid social activities

Analyze content performance and identify opportunities for growth and optimization

Monitor trends, platform updates, competitor activity, and emerging content opportunities

Requirements:

2–3+ years of experience in Social Media Marketing

Proven track record using social media as a channel for brand awareness, engagement, retention, and user acquisition

Hands-on experience with TikTok, Instagram, Facebook, and YouTube

Practical video editing skills (CapCut, Premiere Pro, or similar)

Ability to create simple graphic assets using design tools (Figma, Canva, or similar) and experience with AI tools for content creation

Experience working with UGC creators and creator-generated content

Understanding of communication funnels and audience lifecycle within social media

Ability to analyze performance metrics and make data-driven content decisions

Good written and spoken English (B1+) and Russian (C1)

Nice to have:

Experience in fintech, mobile apps, crypto, iGaming, or other non-physical products

Experience working with multiple markets and international audiences (LatAm, Asia, AME)

Understanding of Facebook Ads and TikTok Ads ecosystems at a campaign coordination level

To help us review your application faster, please include:

Links to social media accounts you've managed

Portfolio, case studies, or any materials showcasing your work

A list of tools you use for editing, design, planning, analytics, and AI-assisted content creation

What we offer:

Remote work model;

Competitive remuneration;

Friendly, enjoyable and positive environment.