Digital Marketing Manager
As the Digital Marketing Manager, you’ll turn customer insights, performance data, and competitor intel into sharp, compliant, high-impact content to amplify paid media and product stories. As a hands-on leader, you’ll guide a high-energy digital team while continuously upgrading processes, policies, and platforms to keep Tonik fast, relevant, and ahead of the curve
Responsibilities
- Reports to the Head of Marketing.
- Creates and owns the strategy and implementation plan for marketing campaigns on the following digital channels: social media (Facebook, Instagram, Tiktok, LinkedIn) and company website
- Effectively manages the communication and content plan for social media.
- Closely monitors and reports the performance of digital marketing campaigns, with KPI’s directly linked to business performance.
- Carefully manages regulatory digital risk KPIs with compliance.
- Regularly gets customer insights from digital channels based on customer social media voice in our channels.
- Gathers information and shares digital campaigns of competitors to the team
- Works closely with the growth marketing team in managing comms for paid media campaigns.
- Ensures that the website is always up to date in terms of content – product descriptions, new campaigns, SEO blogs etc.
- Leads and directs the digital marketing team (content manager, social media managers and multimedia officer)
- Constantly reviews existing business processes and develops guidelines and policies, as needed for the team’s common reference
Qualification
- Bachelor’s degree in marketing, management or other similar degree
- At least 7 years of handling digital marketing roles with at least 3 years of experience managing a team
- Very clear understanding of digital marketing principles- social media, website, SEO.
- Strong leadership and people management skills
- Data driven and strategic thinker.
- Executes plans flawlessly, great project management skills.
- Exceptional leadership, organizing, presentation and communication skills
- In-depth knowledge of industry best practices
