Senior User Acquisition Manager
Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.
Our games reach millions of players worldwide.
What you can definitely know about us is:
- Sand Balls game –360 M+
- Rope and Balls – 62 M+
- Freaky Stan – 52 M+
- Garden Balls – 22 M+
- Unpuzzle – 22 M+
- Run&Gun – 13 M+
We are growing a portfolio of puzzle and word games, including a flagship title and projects in a growth phase. As we continue to expand our portfolio, we are looking for a Senior User Acquisition Manager who will take full ownership of UA strategy and performance across our titles. Our User Acquisition team is lean, so we need a specialist who can run paid acquisition independently while also building a structured, scalable approach to growth and being accountable for the results.
About the Project
- Genre: Puzzle games
- F2P model with IAP monetization
- Focus on long-term ROI and scalable growth
- Large budgets and room to grow the function
- The name of the project(s): Word-puzzles, Hybrid-puzzles
- Genres: Word Games, Puzzle
- Platforms: Mobile, Android, iOS
- Own User Acquisition results for our puzzle/word game portfolio.
- Run paid acquisition hands-on for key projects.
- Maintain performance and stability of the flagship product and grow early-stage (soft-launch) projects.
- Expand expertise and spend across Google Ads, Meta, and TikTok (and other relevant sources).
- Plan budgets and growth targets on a 1–3 month horizon.
- Manage the full UA cycle: hypothesis testing, validation, scaling, and stopping inefficient activities.
- Work with Product and Analytics to improve LTV and payback.
- Collaborate with the creative function: generate hypotheses, set briefs, analyze performance, and implement learnings.
- Provide clear reporting on progress, risks, decisions, and next steps.
- 4+ years of User Acquisition experience in mobile games.
- Proven experience running paid acquisition and scaling campaigns independently.
- Strong expertise in at least two channels from the following list: Google Ads, Meta, AppLovin, Apple Search Ads.
- Understanding of game unit economics with a long payback period.
- Ability to work with LTV/ROAS metrics, not only CPI.
- Experience with SKAdNetwork and privacy-related restrictions.
- Strong background in attribution and analytics (AppsFlyer or Adjust; Firebase or similar tools).
- Ability to make data-driven decisions and take ownership of outcomes.
- Experience collaborating closely with Product, Analytics, and Creative teams.
- English sufficient to communicate with ad platforms and partners.
Nice to Have
- Experience in puzzle/word games (including hybrid puzzles).
- Understanding of ASO and the app store as a growth channel.
- Experience automating reporting and monitoring (spreadsheets, BI tools, alerts).
- Mentoring experience or managing a small UA team.
- Strong understanding of core F2P metrics and how they interact.
- The opportunity to work on games played by millions of players.
- Implement your bold ideas.
- Paid vacation.
- Support for professional development (training, coaching, and more).
- Opportunity to grow and develop with the company.
- Supportive and warm working atmosphere within the team.
- HR interview
- Final interview
No test assignment is required.
