Senior User Acquisition Manager
Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We are looking for a high-autonomy Senior UA powerhouse to join our Paid Search Squad, owning Google Ads end-to-end (Search, GDN, DemGen, PMax).
If you're a seasoned UAM with a proven track record of scaling paid channels (Meta, TikTok, etc.) and your Google Ads experience is slightly lighter - we should still talk.
What You'll Do:
- Strategic Scaling of Paid UA: Plan, execute, and own your strategy to hit KPIs. You are building a scalable UA engine across Google and beyond.
- Extreme Ownership & Prioritization: You own the goals, not the tasks. We provide the resources and the "Why"; you define the "How". Something blocks you? Your manager's only job is to remove it. No hand-holding, no micro-management - just results.
- Lead Creative Testing Frameworks: Build and manage predictable, scalable frameworks for testing thousands of creatives. You know how to find a winner, why it won, and how to replicate that success at scale.
- Aggressive Budget & ROAS Management: Responsible for dynamic budget allocation to maximize ROAS. You decide where the next dollar goes.
- Creative, MarTech & Growth Collaboration: Guide the creative team's focus, forecast asset delivery, write airtight technical requirements for MarTech, and collaborate with Growth. Every department is deep in UA context - that's how we move fast.
- Data Deep-Dives & Growth Execution: You live in the metrics. You dig into LTV, monetization, and web funnels when something feels off. If a number moves, you're the first to ask "Why?"
- Analytics Mastery (SQL & Dashboards): Data-literate by default. Whether it's a quick SQL slice or a full dashboard build - you don't wait for someone else to pull it for you.
What We're Looking For:
- Experience with medical verticals under strict policy regulations or healthtech/wellness (Strong advantage)
- Google Ads Mastery (or Platform Agility): Deep knowledge of the Google Ads tech stack. Fluency in other platforms is a plus, not a liability
- Proven track record managing significant monthly budgets ($300k+/mo)
- US market - you know the landscape, the benchmarks, the playbook
- Deep hands-on experience with web funnels
- Proficiency in BI tools (Looker, PowerBI, Tableau or equivalent) and tracking platforms (GA4, AppsFlyer or equivalent).
- Data Hunger: Comfortable diving into Looker, Superset, or similar.
- Ambiguity. When the roadmap shifts or a new problem appears with no clear solution, you don't freeze - you build.
- You can sell your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you
- Not a yes-person. We expect you to challenge your manager. If he's wrong - say so. If a process is broken - flag it. Direct, honest feedback in both directions is how we get things done.
- You care about how UA affects LTV, product retention, and the business bottom line. Business owner first, media buyer second.
Perks and Benefits:
- Competitive salary package commensurate with experience, plus stock options
- The equipment you need to do your job
- A premium Palta Family subscriptions (Simple, Flo, Zing etc.)
- 21 days annual leave, plus bank holidays
- Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus
