UA Manager

Famio keeps families connected, organized, and always in sync. Share live locations, travel updates, and important moments in one simple app designed for modern families. Smart travel notifications make everyday coordination easy, convenient, and stress-free. Stay close to the people who matter most anytime, anywhere.

Requirements

• Experience with paid acquisition on Meta and Google ADS
• Mobile (SKAN) expertise
• Managing $100+K in monthly budgets
• Expertise in subscription models
• Understanding key performance marketing metrics: CPM, CPI, CPA, LTV, ROI, ARPU, etc.
• Experience in analyzing massive datasets and making actionable decisions based on them 
• Comfortable managing multiple tasks or projects simultaneously
• English level: B1–B2+

Would be a plus 

• Experience using AI for operational automation and testing TikTok Ads
• Experience with subscription products / mobile apps
• Familiarity with attribution tools (AppsFlyer / Adjust)
• Practical understanding of A/B testing and funnel optimization 
• Basic BI knowledge

Responsibilities

• Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
• Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
• Generate creative ideas in collaboration with SMM, PMM, and GM.
• Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
• Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.