Product Marketing Manager
FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.
What you will do:
- Own full lifecycle of marketing funnels: from ideation and design through development, testing, analysis, and scaling
- Conduct market and user research to identify new growth opportunities
- Define, test, and refine value propositions for marketing funnels across different traffic channels
- Generate and validate hypotheses for A/B testing based on analysis of user behavior and marketing performance data
- Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals
- Evaluate and implement effective monetization strategies
Key qualifications:
- 1+ years of experience in product management, product/growth marketing, user acquisition, or creative marketing
- Experience setting tasks and communicating with development and design teams
- Understanding of unit economics
- User flow optimization experience
- Data-driven mindset with the ability to turn data & insights into actionable points
- Creative thinking and open mind
- English level — B2+
