Product Marketing Manager

Requirements

• 1+ years of experience in product management, product/growth marketing, user acquisition, or creative marketing
• Experience setting tasks and communicating with development and design teams
• Understanding of unit economics
• User flow optimization experience
• Data-driven mindset with the ability to turn data & insights into actionable points
• Creative thinking and open mind
• English level – B2+

Responsibilities

• Own full lifecycle of marketing funnels: from ideation and design through development, testing, analysis, and scaling
• Conduct market and user research to identify new growth opportunities
• Define, test, and refine value propositions for marketing funnels across different traffic channels
• Generate and validate hypotheses for A/B testing based on analysis of user behavior and marketing performance data
• Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals
• Evaluate and implement effective monetization strategies