Performance Marketing Manager

Who we are

Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.

If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…

We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.

Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.

We’re a fully remote, distributed and diverse team of curious, ambitious and driven individuals.

Role Overview

We're looking for an experienced Performance Marketing Manager to own paid acquisition and demand generation across Google Ads, Meta, and LinkedIn. This is a full-funnel role: you'll plan, launch, and optimize campaigns that generate qualified demand and turn ad spend into pipeline, not just clicks and impressions. If you love the mix of platform-level execution and strategic thinking about audiences, offers, and funnel performance, this role is built for you.

You'll report to Head of Growth and work closely with Content, Creative, Sales, and Marketing Operations to make sure every campaign is backed by strong creative, clean tracking, and a tight feedback loop from spend to revenue.

Responsibilities

• Develop and execute: multi-channel performance marketing strategies across Google, Meta, and LinkedIn, covering paid search, paid social, retargeting, lead generation, and account-based campaigns.
• Own the full campaign lifecycle: setup, targeting, budgeting, testing, optimization, and reporting — with a constant eye on cost per lead, cost per opportunity, conversion rate, pipeline generated, and ROAS.
• Test relentlessly: run structured experiments across audiences, messaging, creative, landing pages, offers, and bidding strategies to keep improving performance.
• Partner with Creative and Content: brief and collaborate on high-performing ads and campaign assets, and drive improvements to landing-page conversion rates.
• Collaborate cross-functionally: work with Sales and Marketing Operations to sharpen lead quality, attribution, tracking, and funnel performance end to end.
• Turn data into decisions: translate campaign performance into clear insights and recommendations for stakeholders, and manage budgets to scale what's working.

Required skills and experience

• Hands-on platform expertise: significant experience managing campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Demand gen and ABM track record: demonstrated success building and optimizing demand generation and account-based marketing campaigns.
• Prospecting and enrichment tools: experience with Clay, Apollo, or similar prospecting and data-enrichment platforms, plus familiarity with intent-data, personalization, or ABM platforms.
• Strategic funnel thinking: strong understanding of ideal customer profiles, account segmentation, audience building, personalization, retargeting, and funnel strategy.
• Budget ownership: experience managing meaningful paid media budgets across multiple channels, with the judgment to know where to scale and where to cut.
• Revenue-minded analytics: ability to connect campaign performance to qualified leads, opportunities, pipeline, and revenue, backed by strong analytical skills and comfort in performance data.
• Technical tracking fluency: experience with conversion tracking, pixels, UTMs, attribution, and marketing analytics, plus knowledge of Google Analytics, Google Tag Manager, and reporting or BI tools.
• CRM and MarTech literacy: familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Proactive and detail-oriented: excellent communication, organization, and stakeholder-management skills, with a test-and-learn mindset and strong attention to detail.

Why is Softr the best place to work?

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive salary and equity options.
• Fully remote and flexible work schedule.
• Annual company retreat and team gatherings.
• Direct influence over how Softr acquires its next wave of builders, with the budget and cross-functional support to test bold ideas.
• A rare mix of platform depth and strategic scope — you'll own execution end-to-end while shaping how performance marketing fits into the broader growth engine.
• Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).