Head of Demand Generation

Who we are

Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.

If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…

We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.

Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.

We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.

Who we're looking for

We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.

Your responsibilities

• Pipeline and MQL targets — you set the number and you hit it
• Full-funnel strategy across paid, email, lifecycle, and campaigns
• Budget allocation and performance reporting
• Managing and developing a two-person demand gen team
• Marketing automation and attribution infrastructure
• Alignment with sales on lead quality, handoffs, and follow-through

What you bring to the table

• 6–8+ years in B2B SaaS demand gen
• At least 2 years managing a team — you know how to coach, not just delegate
• Comfortable owning paid performance and systems, not just strategy decks
• Strong with data — you can build a dashboard, read attribution, and make a budget case
• Experience with PLG or product-led + sales hybrid is a strong plus
• Hands-on with HubSpot or equivalent; knows when to automate and when to keep it simple
• High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
• Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.

Why is Softr the best place to work?

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive salary and equity options.
• Fully remote and flexible work schedule.
• High ownership, zero bureaucracy. Lean team, get-things-done mindset.
• Annual company retreat and team gatherings.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).