CRM Marketing Lead
CRM Marketing Lead
Required work experience: 5+ years
Employment: full-time
Location: remote
Movavi is a global software developer creating intuitive video and photo editing tools.
We are looking for a CRM Marketing Lead to drive our retention and CRM growth across global markets. We value hands-on experience in launching engaging CRM mechanics and a proven track record of scaling revenue for complex software products.
- Lead a team of 4 CRM Marketing Specialists
- Drive revenue across all CRM channels: email, pop-ups, in-app notifications, and desktop push notifications
- Audit messaging channels and shape the overall CRM growth strategy
- Prioritize hypotheses and launches, oversee execution, and measure business impact
- Enhance team reporting, preparing quarterly and annual presentations with key insights, performance analysis, and roadmaps
- Evaluate and integrate ideas from cross-functional teams (Product, Brand Marketing, Affiliates, etc.)
- Automate routine workflows while introducing new CRM mechanics, tools, and best practices
- Roll up your sleeves and work hands-on alongside the team whenever needed
- Proven track record in mapping out customer journeys and building multi-step automated workflows for engaging CRM mechanics.
- Leadership experience managing a team of CRM marketers.
- Strong A/B testing framework: running experiments, drawing actionable insights, and validating ideas with data.
- Hands-on experience setting up and implementing CRM campaigns directly in CDP platforms (Mindbox / Maestra).
- Experience with CDP integration (Mindbox / Maestra)
- Proficiency in Google Analytics and other BI/analytics tools
- Task management: Jira, Basecamp, etc.
- Hands-on experience with Customer Journey Mapping (CJM) and flowchart tools
What we offer:
- Confirmed employment from day one
- Remote work from anywhere in the world or at our office
- Flexible work schedule
- Corporate events and team-building activities
- A personalized approach to professional growth and development within the company
- A team of professionals ready to mentor and share their knowledge and experience
