Senior Growth Marketer (Self-Serve)

Who we are

Softr is the most intuitive no-code AI powered platform for building business apps such us internal tools and client portals, powered by your data (Softr Databases, Airtable, Hubspot, SQL, etc).

If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…

Our mission is to empower billions of knowledge workers to create their own software, for their work and life.

Since our launch in 2021, over 1 million+ teams have built client portals, employee intranets, project management tools, dashboards, CRMs, inventory management systems, and other custom business apps on Softr. Global innovators like Google, Make, Clay, Hulk, MIT, and thousands of SMBs worldwide leverage Softr to build apps that solve mission-critical workflows in record time.

We’re a fully remote, distributed and diverse team of curious, ambitious, hungry and humble individuals.

Who we're looking for

An experienced Senior Growth Marketer (Self-Serve) to help us design, implement and scale a high-impact marketing strategy at Softr.

This is a rare opportunity to help define and execute core company growth strategies and build drivers for consistent growth patterns. You’ll report to our Head of Marketing and work with the broader marketing team.

In this role you will:

• Design, implement and scale our growth marketing strategies for all marketing channels (both B2B and B2C).
• Help increase customer acquisition, engagement and retention.
• Run experiments in different marketing channels to help identify what works best for Softr's business and product.
• Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.)
• Be analytical and measure the success of our GTM strategy in user acquisition, retention, engagement and monetization. Define and report on metrics regularly to the leadership team.
• Collaborate and partner with the product team on in-product growth topics, and with the community on community-driven initiatives.
• Grow the Softr customer base through co-marketing opportunities with other companies and partnerships (e.g. with third-party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts), in collaboration with our Community Lead.

What you bring to the table

• Experienced with horizontal, PLG-type SaaS companies. Ideally, you have helped early-stage companies figure out scalable and defensible marketing acquisition channels and helped grow to the Series B stage and beyond.
• Have breadth across all areas of growth marketing, with depth in some of these areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimizations, marketing ops and analytics. Help us scale channels that work for us, and figure out what other channels we should experiment and find fit.
• Passion for no-code and automation and the audience we serve. We’re looking for someone excited about the no-code space and who wants to dive deep into understanding our audience. Bonus points if you’ve used no-code and automation platforms meaningfully (for work, side projects, we want to learn about them all).
• Excellent written and verbal communication skills. We’re a 100% remote team, and writing is our primary means of communication at Softr. And we talk to customers a lot, so you must be strong in communicating with them and gathering insights in real-time.
• Love for solving problems. Our customers range from individuals to some of the Fortune 500 companies, and they are all unique. You are able to understand their specific needs, answer questions, and solve problems on the fly.
• You care deeply about users. You are customer-centric and have experience building and maintaining relationships with complex, multi-geographical customers. You are a customer-focused marketer and want to understand and connect with our audience deeply to inform our marketing strategy.
• Urgency is your mindset. We look for people who act with speed in everything they do, yet never lose sight of the bigger picture. As a part of a fast-growing company, you’ll juggle a variety of initiatives at once, and as a part of a distributed team, you’ll be trusted to work with minimal supervision. You’re organized, outstanding at multitasking and able to operate effectively with ambiguity and change. You will also have strong decision-making skills.
• Strategic and scrappy. As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands-on building and executing in

tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

Why is Softr the best place to work?

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive salary and equity options.
• Fully remote and flexible work schedule.
• High ownership, zero bureaucracy. Lean team, get things done mindset.
• Annual company retreat and team gatherings.
• Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).