Marketing Operations Manager
At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.
Why this role matters
Marketing is moving fast and has outgrown its operating system: planning and delivery live in too many heads, HubSpot is messy, the Sales handoff is inconsistent, and analytics aren’t fully trusted. You’re the operator who turns that into a system — making marketing predictable, fast and measurable, and giving leadership their time back.
What you’ll do
- Own marketing planning, capacity and goal tracking — a single source of truth that flags drift early.
- Drive campaigns idea → done across branches via a repeatable process.
- Clean up marketing-side HubSpot so the team self-serves campaigns and workflows.
- Make the Sales lead handoff clear, consistent and dashboard-reported.
- Make marketing analytics trusted in/out — reconciled numbers, agreed attribution.
- Implement change across teams and make systems stick, even against resistance.
About you
- 2+ years in ops, project/program coordination, or being the person who kept things organized.
- Highly self-organized — thinks in checklists/roadmaps, comfortable with complex Notion.
- Proven at implementing change and overcoming resistance.
- Proven at turning a complex, messy thing into a system.
- B2B marketing experience (ops or IC): understands acquisition, funnels, MQL/SQL.
Nice to have
- HubSpot familiarity.
- Email marketing (the role could extend to owning it).
- Marketing analytics (attribution models and their pitfalls).
- Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.
- Exceptional compensation directly tied to your results.
- Direct communication and ownership. No bureaucracy, no politics, just impact.
- Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
- Professional support. Language learning, sports, health insurance, laptop coverage, and more.
