At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.
We process over $2B+ in subscriptions a year, which means we hold more data on how mobile subscriptions actually behave than almost anyone else. Showing revenue data fast and accurately is extremely important for founders and growth people. Projecting LTV as accurately as possible is vital for the app growth: it gives leverage to scale user acquisition, plan finances, and more. We have a goal to build the best LTV predictor on the market, which will allow us to build more products on top such as embedded finance and more. That data should make our revenue and LTV predictions the most accurate on the market. It doesn’t yet. That’s the job. Accurate predictions change what an app can do. If you know what a cohort will be worth, you know how much to spend acquiring it. You can show a founder their month-end revenue before the month ends. You can lend against subscription revenue that hasn’t arrived. None of that works without a prediction engine that people trust.