Influencer Marketing Manager
Nekki is a game development studio with over 20 years of experience, and our PC/Console division is focusing on quality animation-based games for PC and consoles.
We are currently looking for an Influencer Marketing Manager to join the marketing team of our flagship project – SPINE.
SPINE is made with Unreal Engine 5 and centered around cinematic gun-fu shootouts. It’s a third-person beat’em’up with a full set of PC gaming features, including a deep storyline, a unique setting, cutscenes, intriguing enemies, memorable bosses, character progression, and, most importantly, breathtaking battles with a wide array of firearms.
Responsibilities:
- Full ownership of the influencer marketing direction: developing, running, and scaling the project's global influencer strategy
- Building a tiered pool of streamers and content creators from scratch, aligned with the game's genre
- Negotiating and sourcing integrations, with focus on YouTube, Twitch, and TikTok/Shorts
- Managing influencer-related budgets with both Paid Campaigns and Organic Outreach
- Writing briefs and creative TORs, tracking content delivery deadlines, handling contracts/NDAs
- Ensuring Brand Safety across all integrations
- Analyzing campaign performance: reach, engagement, wishlists, Steam/console store conversions, CAC, and ROAS
- Launching affiliate and seeding programs to grow creator-driven organic advocacy
- Aligning influencer activities with the overall marketing plan and the game's update/announcement/launch roadmap
- Continuously testing new funnels and ad approaches, monitoring competitors in PC/console gaming
- Close cross-functional collaboration with community managers, marketers, brand manager, and production
What we are looking for:
- 3+ years of experience in influencer marketing, including 2+ years in gaming
- Experience with premium AA/AAA PC and console titles
- Experience with global game launches
- An existing, up-to-date contact base of gaming influencers/streamers
- Experience with barter integrations, working with Steam / Xbox / PlayStation
- Proven track record of building influencer programs from scratch and running campaigns with measurable ROI/ROAS
- Strong knowledge of performance marketing metrics and analytics tools
- English C1
Will be a plus:
- Existing relationships with creators in the action, fighting, beat ’em up, shooter, anime and cyberpunk gaming spaces
- Experience working with talent agencies and creator management companies
- Experience running creator campaigns across North America, Europe, LATAM and Asia
- Experience with creator playtests, preview events and early-access campaigns
- Familiarity with creator discovery / analytics platforms such as Lurkit, Keymailer, SullyGnome, Streams Charts, Tubular, Modash or similar
- Experience building creator communities or ambassador programmes
