Creative Producer

Estoty, founded in 2012 in Riga, Latvia, expanded with a second studio in Vilnius, Lithuania, in 2014. Today Estoty is known as a creative video game developer with a keen eye for detail, crafting games across all platforms including PC, mobile, and VR.

With a portfolio of over 50 successful titles, Estoty has created global mobile hits such as Johnny Trigger, 2048, and Knife Hit, along with recent successes like Idle Breakers, West Escape, Raptor Evolution, Age of Sails, and My Little Universe. Collectively, Estoty’s games have been downloaded more than 2 billion times, with Johnny Trigger becoming the most downloaded mobile game worldwide in January 2020. This success has empowered Estoty to take on larger-scale projects, expanding its creative vision and pushing the boundaries of gameplay and storytelling.

The Creative Producer is responsible for developing and scaling high-performing user acquisition creatives across multiple formats and channels. This role combines creative strategy, data-driven decision-making, and hands-on production leadership to turn performance insights and market trends into compelling ad concepts. Working closely with UA Managers, the Creative Lead, and production teams, the Creative Producer ensures that creative output aligns with business goals, drives measurable results, and continuously evolves based on performance learnings.

• Develop strong creative hypotheses based on data, performance insights, and market trends;
   
• Own creative concepts for UA across video and playable formats;
   
• Write clear, actionable creative briefs and storyboards for different channels and placements;
   
• Build and iterate on effective ad structures that work across the full funnel;
   
• Work closely with UA Managers and Creative Lead to align creative direction with performance goals;
   
• Direct motion designers and artists, providing clear feedback and iteration guidance;
   
• Analyze creative performance (CTR, IPM, CPI, ROAS, retention signals) and explain why creatives work or fail;
   
• Scale winning creative patterns and stop underperforming ideas quickly;
   
• Perform structured competitor and market research (Sensor Tower or equivalents);
   
• Track trends in visuals, hooks, and formats across networks and genres;
   
• Contribute to creative best practices, guidelines, and internal knowledge base.
   

• 2+ years of experience as a Creative Producer / Creative Strategist in mobile games or performance marketing;
   
• Strong understanding of UA creatives and performance-driven production;
   
• Solid understanding of performance metrics (CTR, IPM, CPI, ROAS) and creative testing logic;
   
• Ability to connect creative decisions with data and business impact;
   
• Experience collaborating with UA Managers, Motion Designers, and Producers;
   
• Strong project management and communication skills;
   
• Ability to handle multiple projects and fast iteration cycles;
   
• Good command of English for documentation, tool proficiency, and communication with team members and external partners.
   

• Background as a Motion Designer or strong visual sense;
   
• Experience with playable ads;
   
• Familiarity with different ad networks and their creative specifics;
   
• Experience building creative systems, frameworks, or libraries.
   

• Friendly atmosphere and smooth interpersonal relationships - this is our core value;
   
• Opportunity to contribute to the creation of a new mobile game that will be played by hundreds of millions of people around the world;
   
• Full-time 09:00-18:00 job position, Full remote, Hybrid / Office, on-site;
   
• Salary 1800 - 4000 (bruto) depending on experience.
   

SIA "Estoty", Reg.No 40103567138