Creative Producer (FitMe)
FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.
- Experience as a creative producer in the performance marketing (preferably in the healthy lifestyle, nutrition, or fitness field)
- Data-driven approach
- Deep understanding of the target audience and their needs
- Ability to create and implement performing creative strategies
- Ability to create engaging and informative creative strategy and content that effectively attract users
- Experience with analytics and optimization of creatives
- Excellent communication and organizational skills
- Independent and willing to drive processes
- Flexible and adaptable in a fast-changing environment
- English proficiency at B2 level or higher
- Develop creative strategies and concepts to promote the mobile application
- Work closely with the Product and UA teams to identify the application’s key features and advantages, try different collaborative approaches to boost performance
- Optimize creatives based on analytical data and user feedback
- Conduct competitor research to analyze best practices in the market
- Create advertisements for Meta, Google, and other networks
- Organize brainstorming sessions with the team
- Write briefs for UGC, evaluate results, and make reworks to increase the results
- Collaborate with designers and illustrators to quickly test ideas
- Balance creativity with performance goals
- Combine strong ideation skills with structured thinking
- Understand modern trends across social media platforms
