Vice-president Marketing and Sales

Air Astana Group·Kazakhstan·Офис·1 нед. назад

We are seeking an experienced marketing and sales leader to drive transformation during the airline's period of global expansion. You will lead the Marketing and Sales department, managing a  team of directors and managers, and report directly to the Group CEO.

This is a critical role in delivering the Going Global strategy — transforming Air Astana from a regional leader into a commercially mature network carrier with a global presence.

Key Responsibilities

  • Define and execute the global Sales & Marketing strategy in line with Air Astana's commercial priorities and growth strategy.
  • Drive revenue growth and diversification by developing international sales, transit traffic, charters, cargo and corporate sales, as well as additional revenue streams.
  • Develop Air Astana's global sales network across existing and new markets, driving commercial performance and competitiveness in each region.
  • Lead the transformation of distribution from GDS to NDC and onward to Offer & Order, enabling personalised offers, modern digital channels and dynamic pricing capabilities.
  • Define the strategy for developing the Air Astana brand, strengthening brand awareness in key international markets and supporting international sales growth.
  • Develop Nomad Club into a multi-partner ecosystem and strengthen its role within the Company's commercial strategy.
  • Lead the portfolio of commercial and digital initiatives, ensuring effective project delivery and development of the required systems.
  • Lead an international team of directors and managers, strengthen leadership capability and build a strong global sales talent pool.
  • Manage budgets and resources, analyse commercial performance and make strategic, data-driven decisions.

Requirements

  • Bachelor's degree in Commercial Management, Marketing, Aviation or a related field.
  • Significant experience in passenger and/or cargo sales across international markets.
  • Middle or senior management experience within an airline or international commercial organisation.
  • Experience leading international teams and working across different geographical markets.
  • In-depth understanding of airline sales and distribution channels, including GDS, NDC, OTA and GSA.
  • Experience developing and implementing international growth strategies and managing commercial project portfolios.
  • Experience in distribution transformation and GDS → NDC transition is an advantage.
  • Strong commercial and analytical mindset, with the ability to interpret complex data and translate it into actionable business decisions.
  • Strong leadership capabilities, with the ability to inspire teams, influence others, manage change and deliver results in a transformation environment.
  • Excellent communication and presentation skills, with the ability to operate effectively in an international and multicultural environment.
  • Fluent English is required.

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