We are seeking an experienced marketing and sales leader to drive transformation during the airline's period of global expansion. You will lead the Marketing and Sales department, managing a team of directors and managers, and report directly to the Group CEO.
This is a critical role in delivering the Going Global strategy — transforming Air Astana from a regional leader into a commercially mature network carrier with a global presence.
Key Responsibilities
- Define and execute the global Sales & Marketing strategy in line with Air Astana's commercial priorities and growth strategy.
- Drive revenue growth and diversification by developing international sales, transit traffic, charters, cargo and corporate sales, as well as additional revenue streams.
- Develop Air Astana's global sales network across existing and new markets, driving commercial performance and competitiveness in each region.
- Lead the transformation of distribution from GDS to NDC and onward to Offer & Order, enabling personalised offers, modern digital channels and dynamic pricing capabilities.
- Define the strategy for developing the Air Astana brand, strengthening brand awareness in key international markets and supporting international sales growth.
- Develop Nomad Club into a multi-partner ecosystem and strengthen its role within the Company's commercial strategy.
- Lead the portfolio of commercial and digital initiatives, ensuring effective project delivery and development of the required systems.
- Lead an international team of directors and managers, strengthen leadership capability and build a strong global sales talent pool.
- Manage budgets and resources, analyse commercial performance and make strategic, data-driven decisions.
Requirements
- Bachelor's degree in Commercial Management, Marketing, Aviation or a related field.
- Significant experience in passenger and/or cargo sales across international markets.
- Middle or senior management experience within an airline or international commercial organisation.
- Experience leading international teams and working across different geographical markets.
- In-depth understanding of airline sales and distribution channels, including GDS, NDC, OTA and GSA.
- Experience developing and implementing international growth strategies and managing commercial project portfolios.
- Experience in distribution transformation and GDS → NDC transition is an advantage.
- Strong commercial and analytical mindset, with the ability to interpret complex data and translate it into actionable business decisions.
- Strong leadership capabilities, with the ability to inspire teams, influence others, manage change and deliver results in a transformation environment.
- Excellent communication and presentation skills, with the ability to operate effectively in an international and multicultural environment.
- Fluent English is required.