User Acquisition Manager (Video Networks)
You are our person if you have:
- 5 or more years of experience working with video networks on midcore/hardcore projects (Applovin, Unity, IronSource, Mintegral, etc.) with $300k-$500k+ budgets
- deep understanding of campaign types and events-based optimization (installs, in-app events, purchase, ad impression, etc.)
- ability to work with big budgets and set up processes in the sources
- independence, willingness to be responsible for the sources as well as the development and implementation of a strategy
- ability to describe and delegate tasks, since this position involves managing a micro team (1 to 3 people in case the source grows or the number of projects in the operational management increases)
Some points on tasks:
- developing acquisition strategies for each video network: goals, budgets, roadmaps of tests and launches
- looking for ways to scale and optimize a source, forming and testing hypotheses
- interacting with the production department: forming requests for creatives and feedback, testing formats and concepts
- searching for new solutions: automation, scaling methods, etc.
- delegating tasks and monitoring how they're performed by other UAs in the sources
- making reports on testing results, holding retrospectives, and conducting quarterly planning
- maintaining communication with the managers on the video networks' side, testing new features
- overseeing budget execution, hitting KPIs, and achieving goals
