User Acquisition Manager (Radiotech)

At Radiotech, we believe music belongs to everyone — not just those who grew up taking lessons. As a product company inside the Gismart ecosystem, we’ve spent years building apps that make music feel approachable, fun, and deeply human. With 23 apps across iOS and Android and over 500 million downloads worldwide, our products have found their way into the hands of musicians, beginners, and curious souls across the globe. We see music as a universal language. Our job is to make sure more people can speak it.

Requirements

• 2+ years of experience in user acquisition/performance marketing.
• Proven track record managing paid UA campaigns across major channels (Meta, Google, AppLovin, TikTok, etc.) with meaningful budget ownership.
• Strong analytical skills — comfortable working with LTV, ROAS, CPP, retention, and cohort-based metrics.
• Experience with MMPs and analytics tools (AppsFlyer, Adjust, or similar).
• Hands-on experience building or managing automation/auto-rules for bid and budget optimization.
• Familiarity with creative testing processes and ability to brief/collaborate effectively with creative teams.
• Experience expanding products into new markets/geos, with an understanding of localization and regional performance dynamics.
• Strong Excel/Google Sheets skills; SQL or scripting (e.g., Google Apps Script) is a plus.
• Excellent communication skills and ability to work cross-functionally with product, creative, and analytics teams.

Hiring process:

• Screening
• Technical Interview
• Final interview

Responsibilities

• Own and lead user acquisition strategy for Hello Piano across paid channels.
• Partner closely with the creative production team to brief, test, and iterate on ad creatives (including playables, video, and static assets) that drive performance.
• Analyze campaign performance across channels, translating data into actionable insights and optimization recommendations.
• Identify and lead expansion into new geographies, adapting acquisition strategy and creative to local market dynamics.
• Build and maintain automation and auto-rules processes to optimize bidding, budget allocation, and campaign management at scale.
• Monitor key metrics (CPI, ROAS, LTV, Sub2Paid, retention) and report on performance against targets.
• Collaborate cross-functionally with product, analytics, and growth teams to align acquisition efforts with broader business goals.