User Acquisition Manager
Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.
Responsibilities
- Launch, manage, optimize, and scale paid advertising campaigns across Meta Ads and AppLovin.
- Work closely with the Creative Team to develop and iterate on creative strategy and advertising concepts.
- Collaborate with the Product Marketing Manager (PMM) to improve acquisition funnels and maximize performance.
- Conduct market and competitor analysis to identify trends, opportunities, and growth areas.
- Build industry connections, exchange best practices, and continuously explore new approaches and strategies in user acquisition.
- Monitor campaign performance, analyze results, and generate actionable insights for optimization.
Requirements
- Hands-on experience with performance marketing and advertising platforms (at least Meta Ads Manager).
- Experience managing and optimizing paid acquisition campaigns.
- Strong analytical thinking and communication skills.
Nice to have
- Experience with AppLovin advertising platform.
- Experience writing creative briefs / creative tasks / TORs.
- Experience working with automated rules and campaign automation.
- Experience using AI tools and automation workflows to improve marketing performance.
