User Acquisition Manager
Requirements
- Experience with paid acquisition on Meta and Google ADS
- Mobile (SKAN) expertise
- Managing $100+K in monthly budgets
- Expertise in subscription models
- Understanding key performance marketing metrics: CPM, CPI, CPA, LTV, ROI, ARPU, etc.
- Experience in analyzing massive datasets and making actionable decisions based on them
- Comfortable managing multiple tasks or projects simultaneously
- English level: B1–B2+
Would be a plus
- Experience using AI for operational automation and testing TikTok Ads
- Experience with subscription products / mobile apps
- Familiarity with attribution tools (AppsFlyer / Adjust)
- Practical understanding of A/B testing and funnel optimization
- Basic BI knowledge
Responsibilities
- Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
- Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
- Generate creative ideas in collaboration with SMM, PMM, and GM.
- Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
- Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.
