UA Manager
FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.
- Experience at least 1 years with paid acquisition on Meta (priority).
- Expertise in web2web acquisition and subscription models
- Managing budgets from $400-500K monthly
- Understanding how creative and product marketing flows work and ability to impact these processes
- Expertise to analyze massive data and make correct decisions based on it
- Strong analytical skills with the ability to interpret data and make correct decisions
- English – Upper-Intermediate
- Create, optimize & scale advertising campaigns to maximize profit (Meta mostly) + have understanding of Tik Tok, Snapchat and other media sources peculiarities (Pinterest, Reddit etc)
- Analyze the performance of advertising campaigns using various BI tools, and optimize accordingly
- Monitor user behavior and LTV and gain insights from users data, provide regular reporting on results, share these insights with creative producers and product marketing managers
- Follow trends on the platforms, competitor’s activities and suggest ideas for implementation in creative strategy
- Keeping up to date with the latest UA strategies and technologies and suggest in improving solutions
- Generation of creative ideas together with the CP and PMM teams
- Research of the target audience within the context of performance marketing (its characteristics, interests, behavior, and pain points)
