UA Manager
Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.
- 3+ years of experience in performance marketing / paid acquisition
- Hands-on experience with Applovin, Meta Ads
- Strong understanding of full-funnel performance metrics and decision-making
- Analytical mindset and ability to optimize based on data
- Strong execution and attention to detail
- English level: B1–B2+
- Experience using AI for operational automation and testing TikTok Ads experience
- Experience with subscription products / mobile appsFamiliarity with attribution tools (AppsFlyer / Adjust)
- A/B testing and funnel optimization understanding
- BI understanding
- Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
- Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
- Generate creative ideas in collaboration with SMM, PMM, and team.
- Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
- Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.
