Google UA Manager (RnD)

• 2+ years of experience with Google Ads
• Strong experience managing Demand Gen campaigns
• Professional use of Google Ads Editor
• Experience working with Birch
• A strong analytical mindset and data handling skills are a plus

• Experience using AI for operational automation and testing.
• A strong understanding of product funnels and analytics would be a plus.
• Experience building or improving acquisition processes.
• Familiarity with performance reporting and BI dashboards (e.g., Looker)

• Competitive and market research and insights generation
• Full responsibility for Google acquisition strategy (from research to scaling)
• Audience, funnel, keyword, and creative research
• Setup, optimization, and scaling of demand generation campaigns
• A/B testing: developing hypotheses, analyzing results, identifying learnings, and implementing rollouts
• Building and automating campaign structures and workflows
• Analytical insights reporting (not just numbers — insights → actions)
• Proactively collaborate with internal teams (product and creative)
• Escalating and handling Google support tickets for policy limitations
• Sharing expertise, insights, and knowledge across the team