Supervisor CDP

About the Role

Air Astana is implementing an enterprise-level Customer Data Platform (CDP) to transform direct communications from mass messaging to personalized, behavior-driven engagement across email, push, and in-app channels. The CDP Supervisor is a key role responsible for owning this function end-to-end.

Responsibilities

• Analyze customer data and behavioral events

• Build and manage customer segments

• Design customer journeys

• Launch cross-sell and upsell campaigns

• Develop content and messaging

• Analyze campaign performance

• Define data requirements

• Develop the CDP platform

Requirements

• Higher education

• 3+ years of experience

• Understanding of CDP and segmentation

• Experience with communication channels

• Knowledge of analytics and A/B testing

• Advanced English