Tasks:
Developing and implementing an SMM strategy for major platforms (Instagram, YouTube, X, Telegram, LinkedIn, and others) to increase brand awareness and audience engagement
Monitoring current trends and implementing new formats
Creating and managing content that resonates with the target audience, including the use of AI tools to generate creative content and optimize the content calendar
Analyzing the effectiveness of SMM campaigns using engagement, reach, and conversion metrics, and adjusting the strategy based on the data obtained
Collaborating with internal teams and contractors (design, marketing, product)
Requirements:
At least 2 years of experience in social media marketing (SMM) for international markets
Experience working with Instagram and X, and an understanding of each platform’s algorithms and unique features
A current portfolio with statistics and examples of posts on Instagram and X
English and Russian proficiency at the Upper-Intermediate (B2) level or higher—strong conversational skills are essential
Experience working with AI tools for content planning and analytics
Ability to analyze campaign effectiveness and work with metrics and reports
Creativity, organization, and initiative
Ability to multitask and adapt quickly to changes
We offer:
Remote work model;
Competitive remuneration;
Professional courses: from Coursera to Harvard;
Friendly, enjoyable and positive environment.
