Senior Product Manager

About SignNow team   We are a passionate and ambitious team of 100+ people on a mission to succeed with our award-winning signature solution – SignNow. SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.   Role Overview   As a Senior Product Manager – Growth for SignNow, you will lead our long-term Product-Led Growth strategy across key user journeys—from onboarding and activation to retention and referral. You will identify the highest-impact opportunities across the funnel, design experiments that drive measurable outcomes, and ship improvements through a mix of no-code experimentation and close collaboration with engineering. This is a highly data-driven, execution-focused role where you’ll own the full experimentation lifecycle. You will independently run end-to-end A/B tests—from hypothesis to analysis—and lead strategic initiatives, including pricing and packaging shifts, in collaboration with business leaders and R&D. You’ll also partner with other PMs to bridge growth opportunities with core product initiatives.

What you will be working on:

Owning and optimizing the full product user funnel after users enter the product: onboarding, activation, conversion, retention, and expansion.

Identifying the biggest friction points and growth opportunities across the user journey using data, funnels, cohorts, and segmentation.

Designing, running, and analyzing A/B tests and experiments, primarily using no-code or configuration-based tools, and partnering with engineering when code changes are required.

Building and maintaining a structured experimentation loop: hypotheses → test design → execution → analysis → decision-making.

Driving UX and behavioral improvements based on user psychology, qualitative insights, and quantitative signals.

Defining and tracking success metrics for experiments and initiatives, ensuring learnings translate into measurable impact.

Contributing to a decentralized growth setup, collaborating with other product managers, data, design, and growth stakeholders.

Continuously iterating on product-led growth initiatives, balancing speed, learning, and business impact.

Acting with strong ownership and autonomy, testing ideas, learning from failures, and scaling what works.

What we expect from you:

4–5+ years of product management experience, with a strong growth, data, or experimentation focus

Proven experience driving growth for B2C, SaaS PLG products.

Hands-on experience with conversion funnel optimization (activation, conversion, retention), including diagnosing drop-offs and prioritizing high-impact improvements.

Strong background in A/B testing and experimentation, including hypothesis formulation, success metrics, and iteration cycles.

Ability to run experiments end-to-end independently when no-code tools are sufficient, and to collaborate effectively with engineering when bigger changes are needed.

Strong analytical skills and event-based thinking: funnels, cohorts, segmentation, and experiment analysis.

Solid understanding of UX principles and user psychology, with a focus on improving real user value—not just metrics.

Business-oriented mindset with the ability to connect product decisions to bottom-line impact.

Bias for action, comfort operating in ambiguity, and ability to move fast in a high-ownership environment.

Clear communication skills and experience working cross-functionally with Product, Engineering, Design, Data, and Growth teams.

Experience working in distributed or remote teams.