Responsibilities:
Develop and implement comprehensive PR strategies aligned with business objectives
Create and execute communication plans to enhance the company's visibility and reputation in the EU and US fintech sector
Identify and engage with relevant B2B influencers to amplify brand messaging and establish thought leadership
Cultivate and maintain relationships with key media outlets, journalists, and influencers
Secure and manage media coverage for company announcements, events, and thought leadership
Actively seek, identify, and leverage existing news pegs to promote the company's presence in the market
Generate fresh news angles and story ideas to maintain a continuous flow of positive coverage
Collaborate with content creators and SEO specialists to optimize content for search engines
Craft compelling advertorials that align with the brand and resonate with the target B2B audience
Work closely with company executives to craft key messages and talking points
Prepare executives for interviews, speaking engagements, and other public appearances
Support partnership initiatives through effective communication strategies
Oversee co-marketing and co-branding activities to maximize mutual benefits with strategic partners
Collaborate with cross-functional teams, including sales, and product development
Maintain the reputational risk map and escalation logic for negativity, misinformation, or sensitive public topics
Requirements:
Proven experience 6+ years in PR and Communications
Proven knowledge and experience in fintech, crypto or payments industries
Exceptional written and verbal communication skills
Strong relationships with both local and national business and industry media outlets across EU and US markets
Solid experience with social media and content marketing
Experience in measuring PR activities
Previous success in executing effective PR campaigns in B2B sector
Ability to manage multiple projects simultaneously and meet tight deadlines
