Senior PPC Specialist
Senior PPC Specialist
Required work experience: 6+ years
Employment: full-time
Location: remote
Movavi is a global software company, specializing in the development of user-friendly photo- and video-editing software. Our portfolio boasts over 20 products, from desktop programs to mobile apps and browser-based solutions, reaching users in over 200 countries worldwide. Our main revenue streams come from the US, Europe, South Korea, and Latin America. Operating primarily remotely, Movavi’s team brings together talented individuals from diverse locations, from Thailand to Cyprus to Spain.
PPC is a key driver of our business. Our in-house team manages all campaigns, including search ads on Google, Bing, Naver, Yandex Direct, as well as media ads and paid social. We are currently changing our PPC campaign management to implement a data-driven approach, experiment widely, and test new tools. At the same time, we operate within the strict framework of profitable unit economics.
To strengthen our team, we are looking for a professional with extensive experience in promoting user products in different markets and via advertising systems; an expert who uses up-to-date campaign management approaches, makes data-driven decisions, and is able to generate and scale hypotheses. Strong analytical skills and experience working with different advertising systems and audiences from multiple countries are required.
The main KPI is to increase traffic and profit. To do this, we must build a system for scaling profitable campaigns for dozens of products and dozens of countries (without budget restrictions).
Our direct employees are based in Cyprus and Kazakhstan. For employees from other countries, we enter into a Service Agreement.
- Create advertising campaigns in Google Ads, Bing, Naver, and other advertising systems. Manage campaigns to ensure the growth of key indicators
- Audit advertising campaigns and approaches, look for growth points, form plans, assist with their implementation, and present results
- Plan and conduct experiments in paid promotion to increase traffic and profit. Analyze the results
- Develop analytical tools and approaches to scale traffic acquisition, growth of target indicators, and team efficiency
- Choose an approach and scale effective traffic acquisition in various channels: paid search, display, programmatic, paid social, etc.
- Proven experience as a PPC Lead in an international company
- Experience in managing campaigns focused on profit growth or similar metrics (not just traffic)
- Extensive experience in using automation in campaign management, from ad optimizers to data analytics
- Expert knowledge of global and major local contextual advertising systems, plus a clear understanding of new tools and their development directions
- Strong analytical skills to interpret data and make informed decisions to optimize campaigns
- Ability to create strategies for the development of advertising tools and/or campaigns through hypothesis testing and scaling of successful practices
- Being result-oriented with a passion for exceeding set goals
- A proven track record in paid app promotion is a big plus
What we offer:
- Opportunity to work with global advertising campaigns and the most advanced promotion tools
- Direct access to the expertise of growth teams of the world's largest advertising systems
- Process transparency and trust – the ability to see the impact of your actions on the company's business
- A proactive team and a supportive work environment that fosters creativity and innovation
- Ability to work from any country. The contract is suitable for a digital nomad visa
