Senior PPC Specialist

Senior PPC Specialist

Required work experience: 3+ years

Employment: full-time

Location: remote

Movavi is a global software company, specializing in the development of user-friendly photo- and video-editing software. Our portfolio boasts over 20 products, from desktop programs to mobile apps and browser-based solutions, reaching users in over 200 countries worldwide. Our main revenue streams come from the US, Europe, South Korea, and Latin America. Operating primarily remotely, Movavi’s team brings together talented individuals from diverse locations, from Thailand to Cyprus to Spain.

PPC is a key driver of our business. Our in-house team manages all campaigns, including search ads on Google, Bing, Naver, Yandex Direct, as well as media ads and paid social.  We're maximizing PPC management automation: anything that can run on rules, scripts, or APIs should do so. This frees our specialists to focus on what actually moves the business – understanding the economics behind each product, identifying the next growth lever, and building it – instead of spending their days clicking through ad accounts.  At the same time, we operate within the strict framework of profitable unit economics.

To strengthen our team, we are looking for a professional with extensive experience in promoting user products in different markets and via advertising systems; an expert who uses up-to-date campaign management approaches, makes data-driven decisions, and is able to generate and scale hypotheses. Strong analytical skills and experience working with different advertising systems and audiences from multiple countries are required.

The primary KPI is growing new subscriptions within our target ROAS corridor. To do this, we need a system that can scale profitable campaigns across dozens of products and markets – with no budget cap as long as unit economics hold.

Our direct employees are based in Cyprus and Kazakhstan. For employees from other countries, we enter into a Service Agreement.

• Build and manage advertising campaigns in Google Ads, Microsoft Ads, Naver, and other platforms, driving the growth of key metrics
• Audit campaigns and approaches, identify growth opportunities, build action plans, drive execution, and present results
• Plan and run paid promotion experiments to grow sales and traffic; analyze and act on the results
• Develop analytical tools and approaches to scale traffic acquisition, improve key metrics, and make the team more efficient
• Find the right acquisition approach for each channel and scale what works across paid search, display, programmatic, paid social, and more
• Work closely with Product, Analytics, CRO, Creative, and Monetization teams to unlock growth beyond the ad account: improved landing pages, more targeted offers, cleaner conversion data, and new products or geos to test
• Bring product and market insights from paid channels back to the business: what users search for, which positioning converts best, where demand is shifting

• Proven experience as a PPC Lead in an international company
• Experience in managing campaigns focused on profit growth or similar metrics (not just traffic)
• Extensive experience in using automation in campaign management, from ad optimizers to data analytics
• Expert knowledge of global and major local contextual advertising systems, plus a clear understanding of new tools and their development directions
• Strong analytical skills to interpret data and make informed decisions to optimize campaigns
• Ability to create strategies for the development of advertising tools and/or campaigns through hypothesis testing and scaling of successful practices
• Being result-oriented with a passion for exceeding set goals
• A proven track record in paid app promotion is a big plus

What we offer:

• Opportunity to work with global advertising campaigns and the most advanced promotion tools
• Direct access to the expertise of growth teams of the world's largest advertising systems
• Process transparency and trust – the ability to see the impact of your actions on the company's business
• A proactive team and a supportive work environment that fosters creativity and innovation
• Ability to work from any country. The contract is suitable for a digital nomad visa