Senior Director, Marketing Measurement & Growth (12-Month FTC)

The Senior Director of Marketing Growth & Marketing Measurement owns performance marketing strategy, execution, and full-funnel measurement, with accountability for driving quality registrations and revenue. This role brings senior ownership to growth investment and evidence-based decision making, ensuring market-level priorities are clear, execution is fast and confident, and marketing impact is understood beyond last-touch metrics. Partnering closely with Monetization, Analytics, Marketing, and Product, this leader ensures growth inputs strengthen the overall ecosystem and deliver sustainable business outcomes.

What You'll Do

Performance Marketing Ownership, Channels & Lifecycle

• Act as the senior owner of performance marketing, including:
  • Paid acquisition (UA)
  • CRM / lifecycle
  • ASO
  • SEO
  • Set performance marketing strategy aligned to quarterly and annual plans
  • Own executional outcomes across channels, with clear accountability for:
    • Registrations for acquisition channels (UA, ASO, SEO)
    • Revenue for lifecycle / CRM
    • Ensure all channels are managed against performance vs plan, with clear pacing, risks, and corrective actions
    • Make trade-offs across channels, markets, audiences, and optimisation metrics to balance scale, efficiency, and quality
    • Ensure lifecycle marketing is treated as a core performance channel by:
      • Owning the marketing-led portion of the end-to-end member journey
      • Setting lifecycle revenue targets and priorities
      • Driving effective use of Braze capabilities to improve engagement and revenue
      • Partner closely with Finance on forecasting, pacing, and performance management
      • Ensure performance channels operate as a coordinated system, not independent silos
      
      Marketing Measurement & Analytics (Full Funnel)
      • Own the end-to-end marketing measurement and analytics strategy
      • Build a unified, scalable measurement system that:
        • Enables channel-by-channel impact measurement
        • Focuses on incrementality and causal impact on business metrics
        • Supports consistent plan vs actual performance management
        • Oversee development of:
          • Clear metric definitions and dashboards
          • Quality and activation metrics
          • Experimentation and learning frameworks
          • Lead the engagement of MMM as a foundational measurement input, with the ambition that it meaningfully informs investment and optimisation decisions over time
          
          Operating Model & Performance Governance
          • Design and run performance marketing operating rhythms, including:
            • Marketing Performance Reviews
            • Quarterly planning and forecasting cycles
            • Establish clear decision forums, ownership, and escalation paths
            • Improve speed, clarity, and accountability in performance decision-making
            • Act as the primary interface between Performance Marketing, Analytics, and Finance
            • Ensure performance issues are surfaced early and addressed decisively
            
            
            Leadership, People & Org Development
            • Lead and develop current team across performance marketing and analytics
            • Set clear expectations around ownership, accountability, and performance standards
            • Shape team structure and capability needs over time
            • Identify and address capability gaps, particularly in measurement and analytics
            • Build a culture focused on:
              • Clear ownership and accountability
              • Evidence-based decision-making
              • Learning through testing and iteration
              • Provide clarity and stability for teams operating in fast-moving, performance-driven environments

Who You Are

• Exceptional executive communicator who can synthesize complex data and insights into clear, concise narratives—delivering the right level of detail in both executive forums and written materials.
• Deeply data-driven with strong business judgment, able to dive into the details while consistently surfacing the key insights, implications, and trade-offs that matter most.
• Relentlessly focused on outcomes and delivery, optimizing continuously against registrations, revenue, and quality goals, and transparently calling out gaps and course-corrections when performance is off-plan.
• Strategic people leader and coach, capable of elevating strong execution teams by adding rigor, clarity, and a stronger connection between strategy, measurement, and day-to-day decisions.
• Highly collaborative, cross-functional partner, effective at aligning Product, Monetization, Analytics, and Marketing teams with different incentives and ways of working around shared growth outcomes.
• Proactive, creative problem-solver, comfortable operating in ambiguity, developing new approaches to measurement and strategy, and testing ideas that haven’t been tried before.
• Bias for pace and decisiveness, able to move quickly in a fast-changing environment while maintaining discipline, focus, and confidence in decision-making.
• Comfortable operating flexibly across timezones, with the ability to align to US business hours as needed for key meetings, decision-making and stakeholder engagement, while balancing this with sustainable and flexible ways of working.