Senior CRM Strategy Lead with Salesforce Marketing Cloud
About the Position
We are looking for an experienced CRM Strategy Lead with strong Salesforce Marketing Cloud expertise to support a CRM transformation and migration to Klaviyo. You will work closely with marketing, business, data, and technical teams to review the current CRM setup, define CRM requirements, and optimize customer lifecycle strategies throughout the migration.
About the Project
This project focuses on transforming a marketing CRM ecosystem by moving from Salesforce Marketing Cloud to Klaviyo. The work includes reviewing the existing setup, defining CRM requirements, and optimizing lifecycle strategies during the migration. Project nickname: CRM Migration Platform.
Responsibilities
- Lead CRM strategy activities related to the platform migration
- Review existing Salesforce Marketing Cloud campaigns, customer journeys, segmentation, and automation
- Define and optimize customer lifecycle journeys and CRM processes
- Develop segmentation and personalization strategies
- Translate business and marketing needs into CRM requirements
- Collaborate with marketing, data, product, and technical teams
- Support the transition of CRM processes from Salesforce Marketing Cloud to Klaviyo
- Define and track CRM performance metrics
- Identify opportunities to improve customer engagement, retention, and lifetime value
Requirements
- 4+ years of experience in CRM, lifecycle marketing, retention marketing, or related areas
- Strong hands on experience with Salesforce Marketing Cloud
- Strong understanding of CRM strategy and customer lifecycle management
- Experience with customer journeys, segmentation, personalization, and marketing automation
- Experience with CRM or MarTech implementation, migration, or transformation projects
- Understanding of CRM data, customer events, triggers, and integrations
- Experience with CRM performance analysis and campaign optimization
- Strong communication and stakeholder management skills
- Ability to work effectively with both business and technical teams
- Upper Intermediate or higher level of English
Nice to Have
- Experience with Klaviyo
- Experience with CRM platform migrations, particularly Salesforce Marketing Cloud to another marketing automation platform
- Experience in e commerce, retail, or DTC projects
- Experience with other marketing automation platforms such as Braze or Customer.io
- Experience with loyalty, retention, and CLTV optimization
Technologies
Salesforce Marketing Cloud, Klaviyo, Braze, Customer.io
