Senior CRM Manager (Salesforce Marketing Cloud)
We are looking for a Senior CRM Manager with strong hands-on experience in Salesforce Marketing Cloud to join a leading European online marketplace. In this role, you'll own end-to-end CRM campaigns, optimize customer lifecycle journeys, drive A/B testing and personalization, and support the migration to a modern CRM platform. You'll collaborate closely with Product, Engineering, and Marketing teams to deliver data-driven customer engagement initiatives in a remote-first environment.
Essential functions
- Own and execute end-to-end CRM campaigns across the customer lifecycle using Salesforce Marketing Cloud.
- Plan, build, launch, and optimize recurring and ad hoc email marketing campaigns.
- Monitor campaign performance, analyze key metrics, and identify opportunities to improve engagement, retention, and conversion.
- Design, execute, and evaluate A/B tests to optimize customer journeys and campaign effectiveness.
- Audit existing CRM campaigns and recommend best practices to improve automation and operational efficiency.
- Support the migration from Salesforce Marketing Cloud to a new CRM platform, including campaign configuration, validation, and testing.
- Collaborate closely with Product, Engineering, Marketing, and Analytics teams to ensure seamless integrations and data consistency.
- Manage customer segmentation, audience targeting, and lifecycle communication strategies.
- Ensure campaign quality, accuracy, and on-time delivery while maintaining high operational standards.
- Proactively identify issues, drive process improvements, and work independently in a distributed, cross-functional environment.
Qualifications
- 5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.
- Strong hands-on experience with Salesforce Marketing Cloud.
- Proven experience managing end-to-end CRM campaigns independently.
- Solid understanding of customer lifecycle marketing, segmentation, and personalization.
- Experience designing, executing, and analyzing A/B tests.
- Strong analytical skills with the ability to optimize campaign performance using data.
- Experience with email marketing automation and CRM best practices.
- Ability to collaborate effectively with Product, Engineering, Marketing, and Analytics teams.
- Excellent stakeholder management and communication skills.
- Upper-Intermediate or higher English (B2+).
- Self-driven, proactive, and comfortable working in a distributed, remote-first environment.
Would be a plus
- Experience with Mandrill (Mailchimp Transactional).
- Experience with CRM platform migrations.
- Experience with Etribe or similar customer engagement platforms.
- Marketplace, eCommerce, or digital product experience.
- Experience working with Product and Engineering teams.
- Interest in AI-driven marketing automation and CRM optimization.
We offer
- Opportunity to work on bleeding-edge projects
- Work with a highly motivated and dedicated team
- Competitive salary
- Flexible schedule
- Benefits package - medical insurance, sports
- Corporate social events
- Professional development opportunities
- Well-equipped office
About us
Grid Dynamics (NASDAQ: GDYN) is a leading provider of technology consulting, platform and product engineering, AI, and advanced analytics services. Fusing technical vision with business acumen, we solve the most pressing technical challenges and enable positive business outcomes for enterprise companies undergoing business transformation. A key differentiator for Grid Dynamics is our 8 years of experience and leadership in enterprise AI, supported by profound expertise and ongoing investment in data, analytics, cloud & DevOps, application modernization and customer experience. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the Americas, Europe, and India.
