Senior CRM Manager (Salesforce)
We're looking for a Senior CRM Manager to independently own the CRM function. This is a hands-on, high-ownership role combining day-to-day campaign execution with strategic lifecycle marketing, and a platform migration project.You'll be the go-to CRM expert on the team, working closely with Product, Engineering, Marketing, and Analytics in a cross-location environment.
Essential functions
- Own and execute end-to-end CRM campaigns across the full customer lifecycle
- Manage recurring and ad hoc email campaigns from brief to delivery
- Monitor campaign performance and drive continuous optimization
- Audit existing customer journeys and identify gaps in engagement, retention, and conversion
- Design and run A/B tests and implement CRM best practices
- Support a migration from one CRM platform to another
- Configure and validate campaigns during the migration process
- Collaborate with Product and Engineering on integrations, audience management, and data consistency
- Work autonomously across time zones with minimal supervision
Qualifications
- 5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation
- Strong hands-on experience with Salesforce Marketing Cloud (SFMC) — this is a must
- Proven ability to manage end-to-end CRM campaigns independently
- Experience designing and analyzing A/B tests
- Comfortable balancing operational execution with strategic planning
- Strong communicator with excellent English skills
- Highly self-directed and proactive
Would be a plus
- Experience with Mandrill / Mailchimp Transactional
- Background in CRM platform migrations
- Marketplace, eCommerce, or digital product experience
- Interest in AI-driven marketing automation
We offer
- Opportunity to work on bleeding-edge projects
- Work with a highly motivated and dedicated team
- Competitive salary
- Flexible schedule
- Benefits package - medical insurance, sports
- Corporate social events
- Professional development opportunities
- Well-equipped office
About us
Grid Dynamics (NASDAQ: GDYN) is a leading provider of technology consulting, platform and product engineering, AI, and advanced analytics services. Fusing technical vision with business acumen, we solve the most pressing technical challenges and enable positive business outcomes for enterprise companies undergoing business transformation. A key differentiator for Grid Dynamics is our 8 years of experience and leadership in enterprise AI, supported by profound expertise and ongoing investment in data, analytics, cloud & DevOps, application modernization and customer experience. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the Americas, Europe, and India.
