Product Marketing Manager
Gismart’s music apps empower millions of people to explore, create, and learn music on the go without special equipment. Our portfolio covers the full spectrum of musical interests, from learning to play instruments to producing tracks and performing as a virtual DJ. 1) Learning & Education: Apps like Guitar Chords & Tabs and Hello Piano transform traditional music lessons into play, allowing beginners and advanced musicians alike to refine their skills. 2) Creation & Performance: With intuitive interfaces and professional-grade features, Beat Maker Go and DJ it! give users the ability to create beats, mix tracks, and express themselves musically anytime, anywhere.
What you will do:
- Own Web2Web acquisition funnels
- Define and optimize funnel structure, messaging, and user flow to maximize CVR and LTV
- Partner with UA, Creative, Design, Product, and Engineering teams to launch and iterate funnels
- Drive checkout optimization
- Translate product features into high-performing acquisition narratives
- Define user personas and intent-based segments
- Lead A/B testing roadmap across landings, pricing, and offers
Key qualifications:
- 1+ years in Product Marketing, Growth, or Performance-oriented roles
- Hands-on experience with Web2Web or Web2App acquisition funnels
- Strong understanding of paid traffic dynamics (Meta, Google, TikTok, etc.)
- Proven experience improving conversion rates and acquisition efficiency
- Data-driven mindset with experience reading funnel analytics
- Experience running A/B tests at scaleStrong cross-functional collaboration skills
- Ability to prioritize experiments based on impact vs effort
Would be a plus (flexible requirements):
- Familiarity with Stripe, Paddle, or other web payment platforms
- Ability to build funnels in no-code tools
Personal qualities:
- Strong sense of ownership and accountability for acquisition results
- Highly analytical and comfortable making decisions based on data
- Structured thinker who can break complex funnels into clear, testable components
- Bias toward action with a test-and-learn mindset
