Product Marketing Manager

Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.

Responsibilities:

• Own funnel optimization across traffic sources
• Analyze CR by stage (Start → Paywall → Checkout → Purchase)
• Run monetization experiments (upsell, pricing, cancel flows)
• Align product experience with marketing promises
• Launch and validate new funnels
• Work on LTV growth initiatives
• Collaborate with dev & QA on implementation
• Work with localized funnels
• Support email & retargeting flows from the product side
• Conduct market, competitor, and audience research to generate growth hypotheses

Requirements:

• 1+ years of experience in Product Marketing / Growth / Monetization
• Strong analytical thinking
• Understanding of funnel metrics and subscription economy
• Experience working with paid traffic products
• Experience running A/B tests
• Ability to define hypotheses and measure impact
• Comfortable working with dashboards and CR analysis

Would be a plus:

• Experience with mobile subscription products
• Experience working with funnel builders
• Experience with pricing & geo experiments
• Experience with LTV modeling
• Experience working in EdTech

Personal qualities:

• Ownership mindset
• Strategic + operational management skills
• Structured thinking
• Comfortable with ambiguity
• High initiative
• Growth-oriented

Mastery of the following technologies/tools the team uses:

• Any funnel builder
• A/B test tool (GrowthBook)
• Tableau (analytics dashboards)
• Figma, Airtable, Marketing Spy Tools (Bigspy, SensorTower)
• Email platforms (retarget flows — reteno)
• Microsoft Clarity
• Notion / Jira / Slack
• AI tools (content & creative iteration)