Product Marketing Manager (Crypto)

Sumsub is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface.

Over 4,000 clients — including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo — trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

This is a unique opportunity to join a fast-growing team and leave your mark as the team scales up. We are looking for a Product Marketing Manager for Crypto industry offering and Crypto Travel Rule solution to refine and drive the marketing strategy worldwide to accelerate customer usage. You will bridge the company’s product development efforts and its go-to-market success.

What You Will Be Doing:

• Performing client research to understand key consumer segments and define opportunities.
• Defining go-to-market strategies for existing offerings and new product launches and streamlining the announcement process.
• Developing product positioning, value propositions, and messaging that resonates with our target audience and differentiates our products in the market.
• Planning, creating concepts, executing, and analyzing the effectiveness of omnichannel marketing campaigns.
• Creating content strategy and working on marketing materials: presentations, landing pages, guides, ebooks, and creatives with the Creative team.
• Developing and implementing campaigns that drive feature adoption, increasing product knowledge across our customers with the Performance team.
• Establishing KPIs for all programs, building results forecasts, and tracking performance to ensure projects deliver expected business outcomes.
• Become a conduit between Product and the GTM teams (Sales, Customer Success, Marketing), ensuring departments are aligned and working towards the same goals.

About You:

• 5+ years of marketing/product marketing experience in SaaS/B2B companies
• Master’s degree in business, marketing or management, or equivalent working experience
• Advanced written and spoken English
• Experience in launching new products, developing positioning, pricing, sales channels, and promotion strategies
• Experience in market research and customer segmentation
• Experience in managing complex, omnichannel, integrated marketing campaigns.
• Experience executing account-based marketing campaigns is an advantage
• Strong analytical skills with the ability to make data-driven decisions.
• Excellent team communication skills, ability to build the right connections and inspire the sales team and other stakeholders.
• Ability to work independently and solve tasks in a short time and under the pressure of a highly competitive market.
• Proactivity and responsibility.

What We Offer:

• Remote-first, trust-based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers. In some locations, we provide offices or coworking spaces, but the choice is yours.
• True flexibility. We do not fix you to a 9-to-5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.
• Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year. Time to rest is part of the deal.
• Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone. From fighting fraud to making online services easier and safer to use, your work will have a real impact on how people experience trust online.
• Compensation. We offer fair and transparent pay, benchmarked to the market.
• Truly global. We work across continents and time zones, with teammates and customers from all over the world. You will run campaigns that cross borders, cultures, and languages, and see your ideas land worldwide.
• Growth built in. Clear goals, open feedback and personal development plans. We support your progress with learning opportunities and by covering role-specific events, from design conferences to marketing forums.
• Team offsites. Sometimes just Slack is not enough. That is why we meet in person a few times a year. Trips are fully covered, so you can meet, collaborate, and recharge together.
• Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
• Friendly by design. Our logo is a dog for a reason. We keep things human, open and kind. We welcome individuality, quirks and different perspectives, because that is what makes our work smarter and more fun.

The hiring stages: TA screening -> Interview with PMM Team Lead -> Assignment -> Final Interview with Director of Product Marketing and CMO.

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.