Product Marketing Manager
MyGrowth is a personal development app that makes continuous learning simple and engaging by offering daily micro-lessons, practical exercises, and habit-building activities that fit easily into a busy day. MyGrowth makes it easy to stay consistent, helping users acquire new skills, educate themselves, and grow their careers in just a few minutes per day.
Responsibilities:
- Own funnel optimization across traffic sources
- Analyze CR by stage (Start → Paywall → Checkout → Purchase)
- Run monetization experiments (upsell, pricing, cancel flows)
- Align product experience with marketing promises
- Launch and validate new funnels
- Work on LTV growth initiatives
- Collaborate with dev & QA on implementation
- Work with localized funnels
- Support email & retargeting flows from the product side
- Conduct market, competitor, and audience research to generate growth hypotheses
Requirements:
- 1+ years of experience in Product Marketing / Growth / Monetization
- Strong analytical thinking
- Understanding of funnel metrics and subscription economy
- Experience working with paid traffic products
- Experience running A/B tests
- Ability to define hypotheses and measure impact
- Comfortable working with dashboards and CR analysis
Would be a plus:
- Experience with mobile subscription products
- Experience working with funnel builders
- Experience with pricing & geo experiments
- Experience with LTV modeling
- Experience working in EdTech
Personal qualities:
- Ownership mindset
- Strategic + operational management skills
- Structured thinking
- Comfortable with ambiguity
- High initiative
- Growth-oriented
Mastery of the following technologies/tools the team uses:
- Any funnel builder
- A/B test tool (GrowthBook)
- Tableau (analytics dashboards)
- Figma, Airtable, Marketing Spy Tools (Bigspy, SensorTower)
- Email platforms (retarget flows — reteno)
- Microsoft Clarity
- Notion / Jira / Slack
- AI tools (content & creative iteration)
