Product Marketing Manager

About the project

The IT company Andersen invites a Product Marketing Manager to join the team.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Responsibilities

– Uniting the work of the technical team (page and block implementation) and the SEO optimization team, setting the overall direction for website development.

– Analyzing website statistics and user behavior: scroll depth, clicks on blocks, page view depth, user journey — and translating insights into specific changes.

– Conducting competitive analysis: studying positioning, offers, page structure, and acquisition approaches.

– Preparing technical briefs for the website implementation team (defining pages, blocks, content, texts, positioning) and for the SEO team (optimization).

– When launching new products/services, breaking tasks down into elements: how they will be presented on pages, what positioning is required, what blocks and texts are needed.

– Forecasting results based on data: assessing the potential impact of changes using current statistics.

Requirements

– 3+ years of experience in web product development / product marketing.

– Experience growing a website from scratch to measurable results (e.g., from 0 to 1000 visitors).

– Experience launching a product or service on a website.

– Proficiency in web analytics tools: Google Analytics, Clarity.

– Ability to conduct competitive analysis.

– Understanding of the market and trends, including the use of AI in work.

– Strong analytical skills: ability to work with metrics and connect them.

– English proficiency at Intermediate+ level or higher.

Why join us

• Andersen cooperates with such businesses as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, Shypple, etc..
• We offer the opportunity to gain experience in developing business relationships with the world's largest brands, as well as large-scale projects using cutting-edge technologies.
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We at Andersen have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.