Product Marketing Analyst (BlessedApps)

Blessed Path is a mental wellbeing app designed to help users reduce stress, manage anxiety, and restore emotional balance. Through guided meditations, breathing exercises, and mindfulness practices, Blessed Path provides simple tools to relax your mind, build resilience, and find calm in your daily life.

About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 400 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Deliver what matters
• Respect and support others
• Initiate and own
• Voiceopenly
• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

About the product:

BlessedApps builds digital spiritual companions that help people deepen their faith and navigate modern-day challenges through timeless wisdom. Our portfolio includes AyahPath and KarmaPath, creating meaningful and personalized experiences for users worldwide.

Our impact so far:

• 100,000+ paying users
• 4.7/5 rating on Trustpilot and app marketplaces
• 4.5+ average content rating from users
• A fast-growing portfolio of products loved by users around the world

Responsibilities:

• Engaging with key stakeholders (product managers, marketers) to identify needs and shape the analytics strategy.
• Prioritizing tasks based on business value and potential impact, balancing urgent requests with long-term strategic initiatives.
• Building and maintaining dashboards, reports, and key metrics to support data-driven decision-making.
• Designing, running, and analyzing A/B tests to validate hypotheses, measure the impact of product changes, and drive continuous improvement.
• Collecting requirements and maintaining the event logging template to ensure accurate and comprehensive tracking of user interactions and key product events.
• Ensuring data quality, uncovering insights, and providing actionable recommendations to improve the product and marketing performance.

Requirements:

• 1+ years of experience in a similar analytics role.
• Advanced SQL proficiency for querying and analyzing large datasets.
• Solid understanding of statistics, including experiment design, statistical tests, correlation analysis, and segmentation.
• Hands-on experience with BI tools such as Tableau or Power BI.
• Ability to effectively communicate insights, presenting analysis results in a clear and compelling manner.

Would be a plus:

• Experience in full-cycle product analytics – owning both product and marketing analytics, independently prioritizing analytical tasks, and driving data-informed decisions.
• Experience with subscription monetization products – understanding key metrics, user retention, churn analysis, and revenue optimization strategies.
• Python skills (pandas, data visualization, statistics) for data manipulation and analysis.
• Basic knowledge of Data Science – familiarity with machine learning concepts, predictive modeling, or clustering techniques.