Product Lead
Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.
Requirements:
- 3+ years of product management experience in consumer mobile apps
- Proven experience across the full product lifecycle — from discovery and research to go-to-market and post-release iteration
- Strong data skills: cohort analysis, funnel analysis, experiment design — you use Amplitude or similar tools as a daily driver, not just for reporting
- User research experience: you’ve run interviews and usability sessions yourself, and know how to turn insights into product decisions
- Ability to turn industry and market trends into clear product strategies
- Excellent collaboration, communication, and English proficiency (C1+)
Responsibilities:
- Own a product vertical from discovery through delivery and iteration
- Proactively uncover new product opportunities through structured discovery — user interviews, usability tests, behavioral analytics, support and feedback analysis, market and competitor research, and close collaboration with stakeholders
- Design and run A/B experiments, interpret results, make ship/kill decisions
- Write clear specs and collaborate closely with engineering and design
- Contribute to GTM strategy and work with the marketing team to develop launch plans, positioning, and messaging that drive product adoption
- Measure success post-launch and iterate based on data and feedback
Would be a plus:
- Experience with subscription consumer products (LTV, retention, churn)
- Experience in Tier-1 market
- Background in wellness apps
- Familiarity with habit-forming product design
- AI/personalization product experience
- Partnership or integration management
Personal qualities:
- Strong ownership mindset — you drive outcomes independently and take full responsibility for your product area end-to-end
- Passion for delivering intuitive, user-friendly, and impactful experiences
- Adaptable by nature — you adjust quickly when priorities shift and find your footing without losing momentum
- You thrive on hard problems — the bigger the challenge, the more engaged you get
- Results-driven to the core — you measure your work by impact, not output
