PPC Manager (Radiotech)
At Radiotech, we believe music belongs to everyone — not just those who grew up taking lessons. As a product company inside the Gismart ecosystem, we’ve spent years building apps that make music feel approachable, fun, and deeply human. With 23 apps across iOS and Android and over 500 million downloads worldwide, our products have found their way into the hands of musicians, beginners, and curious souls across the globe. We see music as a universal language. Our job is to make sure more people can speak it.
Requirements
- 2+ years of experience with Google Ads (Experience in purchasing traffic for a subscription monetization model)
- Strong experience managing Demand Gen campaigns
- Professional use of Google Ads Editor
- Experience working with Birch
- A strong analytical mindset and data handling skills are a plus
Would be a plus
- Experience using AI for operational automation and testing
- A strong understanding of product funnels and analytics would be a plus
- Experience building or improving acquisition processes
- Familiarity with performance reporting and BI dashboards (e.g., Looker)
Responsibilities
- Competitive and market research and insights generation
- Full responsibility for Google acquisition strategy (from research to scaling)
- Audience, funnel, keyword, and creative research
- Set up, optimization, and scaling of demand generation campaigns
- A/B testing: developing hypotheses, analyzing results, identifying learnings, and implementing rollouts
- Building and automating campaign structures and workflows
- Analytical insights reporting (not just numbers — insights → actions)
- Proactively collaborate with internal teams (product and creative)
- Escalating and handling Google support tickets for policy limitations
- Sharing expertise, insights, and knowledge across the team
