Performance Marketing Manager
About the Team
The Performance Marketing team is a crucial driver of Miro’s growth, giving tangible results to our international expansion by advertising in more than 100 countries. It owns paid acquisition across channels such as paid search, Meta, YouTube, and emerging performance platforms, with a focus on delivering measurable revenue growth within strict ROI and payback goals. This function combines deep channel expertise, data driven decision making, and a culture of rapid testing to scale Miro’s reach and impact. The team consists of Paid Search, Meta, YouTube, and LinkedIn specialists who specialize in audience targeting, creative optimization, bidding strategies, and channel expansion, and partners closely with other teams, such as Analytics, Organic and CRO to ensure campaigns work seamlessly across the funnel. Together, they deliver high performing acquisition programs that support both product led and enterprise growth motions.
About the Role
We’re looking for a Growth Account Manager with deep direct-response acquisition expertise to scale Miro’s paid acquisition programs. You will own performance in one or more core channels (paid search, Meta, YouTube), driving measurable revenue growth within ROAS and payback constraints. Paid search experience is highly preferred due to its rigor and measurability, but proven direct-response success in other performance channels will also be considered.
What you’ll do
- Manage and scale paid acquisition campaigns globally, such as paid search, Meta and YouTube.
- Hit revenue growth targets within ROAS/payback goals, while managing a $X million budget.
- Form hypotheses, design and implement experiments, collect data, apply findings and drive rigorous testing of audiences, creatives, and bidding strategies.
- Partner with creative and analytics to maximize channel efficiency.
- Find opportunities by analyzing large amounts of data and implement tailored actions to reach our objectives. Organizing performance marketing data, making it understandable, and communicating it to your key collaborators.
- Identify and scale new high-performing channels or formats.
What you’ll need
- 5+ years in direct-response performance marketing, focused on converting investment into verifiable growth.
- Proven success in managing large budgets for measurable acquisition.
- Paid search experience strongly preferred.
- Rigorous command of attribution and incrementality, with CRO applied to validate causal impact.
- Strong analytical capability and effective cross-functional collaboration, with decisions grounded in evidence.
- Drive to leverage the latest AI and automation tools to improve the efficiency and effectiveness of our work.
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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