Marketing Research Manager

About the Role

Salmon is looking for an experienced Marketing Research Manager to lead and grow our marketing research function.

This is a unique opportunity for a research leader who enjoys building, not just managing.
You'll play a critical role in establishing research processes, developing team capabilities, and ensuring that customer and market insights drive business decisions across Marketing, Brand, Growth, and Leadership teams.

We're looking for someone who thrives in fast-paced environments, embraces ambiguity, and can turn complex business questions into actionable insights. You'll lead a team of researchers while building the systems, standards, and workflows needed to scale a high-impact research function.

As the strategic research partner to key stakeholders, you'll oversee brand health tracking, quantitative research, and marketing analytics, helping shape how Salmon understands its customers, measures its brand, and drives growth.

Key Responsibilities

Research Function Leadership

• Build and scale the marketing research function, including processes, workflows, templates, standards, and best practices.
• Establish a clear operating model that enables researchers to execute efficiently and consistently.
• Create research roadmaps aligned with business priorities and stakeholder needs.
• Drive a culture of ownership, accountability, curiosity, and continuous improvement within the team.

Team Management & Development

• Lead, coach, and develop a team of marketing researchers across brand tracking, quantitative research, and marketing analytics.
• Set priorities, manage workloads, and ensure high-quality delivery across multiple concurrent projects.
• Recruit, onboard, and develop talent to strengthen the research team's capabilities.
• Provide guidance on research design, analysis, storytelling, and stakeholder communication.

Brand Health Tracking

• Own the strategy and execution of Salmon's Brand Health Tracking (BHT) program.
• Define KPIs, measurement frameworks, reporting cadence, and longitudinal analysis approaches.
• Translate tracking results into actionable recommendations that influence brand and growth strategies.
• Ensure findings are regularly communicated to stakeholders and integrated into decision-making.

Quantitative Research

• Oversee the design and execution of quantitative research studies, including:
  • Campaign evaluations
  • Brand lift studies
  • Audience segmentation
  • Customer experience research
  • Advertising effectiveness studies
  • Ad hoc business research initiatives
• Maintain quality standards across survey design, sampling, fieldwork, data processing, and analysis.

Marketing Analytics & Insights

• Develop integrated views of marketing performance by combining research, campaign, customer, and business data.
• Partner with Marketing and Growth teams to define measurement frameworks and success metrics.
• Identify opportunities to improve marketing effectiveness through research-driven insights.
• Connect research findings to business outcomes and strategic decisions.

Stakeholder Partnership

• Act as the primary research partner for Marketing, Brand, Growth, and Leadership teams.
• Translate complex business questions into research plans and actionable recommendations.
• Present insights and strategic implications to senior leaders and cross-functional stakeholders.
• Advocate for evidence-based decision-making across the organization.

Qualifications

Required

• 5+ years of experience in market research, consumer insights, brand research, marketing analytics, or a related field.
• At least 2 years of people management experience leading research, insights, or analytics teams.
• Demonstrated experience building processes, frameworks, or functions from scratch.
• Deep expertise in Brand Health Tracking, including program ownership, KPI development, and longitudinal analysis.
• Strong quantitative research skills, including survey design, sampling methodologies, statistical analysis, and insight generation.
• Experience managing multiple stakeholders and navigating competing priorities.
• Excellent communication, presentation, and storytelling skills.
• Strong project management skills with the ability to operate independently in a fast-paced environment.
• High ownership mindset and willingness to solve problems without predefined solutions.

Preferred

• Experience in fintech, banking, financial services, technology, or digital products.
• Experience working in startups or high-growth environments.
• Familiarity with marketing analytics, attribution, campaign measurement, and customer insights.
• Experience integrating multiple data sources, including research, behavioral, campaign, and operational data.
• Experience building and scaling research teams.

Why Join Us?

• Build a critical business function from the ground up.
• Lead research initiatives that directly influence company strategy and growth.
• Work alongside experienced leaders across Product, Marketing, Growth, and Strategy.
• Shape how customer and market insights drive decision-making across Salmon.
• Join a fast-growing fintech where your impact will be visible, measurable, and meaningful.