Marketing Manager – Ecuador
We are seeking a highly motivated Regional Marketing Manager based in Ecuador to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand’s presence and growing our business in Ecuador and Bolivia.
- Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace
- Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding
- Develop and execute strategic partnerships with local brands to enhance market impact
- Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
- Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
- Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
- Implement a test-and-learn approach to identify scalable, growth-driving initiatives.
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in working with multi-cultural teams, preferably in a matrix structure
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
- Being based in Quito, Ecuador with the availability for business travels
- Be part of a growing and innovative company with a unique approach to ride-hailing
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
- Have the opportunity to make a significant impact on the company and the industry as a whole
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
- Competitive salary
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
